How is marketing related to storytelling?
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, by Seth Godin. Published by Portfolio, the Penquin Group, 2005. ISBN 1-59184-100-3, page 17, 20
Storytelling: the tie that binds
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, page 28
Reinventing Marketing
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, by Seth Godin. Published by Portfolio, the Penquin Group, 2005. ISBN 1-59184-100-3, page 19
Three ways storytelling is essential to worldviews
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, by Seth Godin. Published by Portfolio, the Penquin Group, 2005. ISBN 1-59184-100-3, page 36
Frames & Worldviews
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, by Seth Godin. Published by Portfolio, the Penquin Group, 2005. ISBN 1-59184-100-3, page 32-33
What are a scene's basic elements?
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 14
Event and emotion
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 14
Scene function
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 15
Scene structure
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 16
Scene pulse
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 17
Procrastination
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 52
Reflect on observed action
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 52
Criteria
From Worcester Polytechnic Institute:
http://www.wpi.edu/Academics/ATC/Collaboratory/Idea/boards.html
http://www.wpi.edu/Academics/ATC/Collaboratory/Idea/boards.html
Deep Engagement in storytelling
Adapted from MIT Open Courseware: MAS.961 Seminar on Deep Engagement, Fall 2004
http://ocw.mit.edu/OcwWeb/Media-Arts-and-Sciences/MAS-961Fall-2004/CourseHome/index.htm